Improving Your Local Marketing Strategy In 5 ways
If you happen to be a small business, there is no doubt that you would have at one time or the other, been faced with the issue of how to go about marketing your goods in the local market. There are a lot of business strategies out there for sure but being a small business, you do not have the luxury of trial and error to check out which one would best suit your business. This keeps you on your feet constantly as you are always trying to get that one perfect idea that would inch your local store into the next level. Well then, fret no more. Relax as you check out the five sure ways in which you would be able to take your local marketing to the next level.
1. Free Marketing
As a business, it is true that most of your marketing strategy would cost you some money, especially placing of ads on TV, radio and other such relevant media. However, there are opportunities of free marketing out there that you can make use of and it would cost you nothing more than your time. How about creating a local fan page for your store and product on Facebook and taking time out to tweet locally about your product and then watch as your customer base increases.
2. Be Local, Think Local
Businesses thrive better at marketing if they put into consideration the exact locality it is they are developing their ads for. Even if your business covers different cities, always make special ads that would best suit each locality instead of just creating a general national one. This goes on to show that you truly care about the needs of the locality and it gives your brand even more uniqueness.
3. Adopt Referrals
Referrals are a great way to get a lot of people doing your advertisement work for you while you just reward them with incentives to get them going. If people know that they will get an extra something for just bringing someone else into your customer base, they would be very happy to do it and as the chain goes on, your business booms the more.
No one would turn down a shot at getting something for free, and you could actually exploit this to make sure that people know more about your brand. Put your name on pens, hand bands and any other such handy materials that you can afford and let people have the chance of taking them for free. Little by little, you’re becoming a household name.
5. Study Competition
The aim of improving your local marketing is to beat your competition and stay ahead of them but you would not be able to do this if you do not know them. Look for any competition you might have and study them. Lookout for what practices they engage in to keep their fan base going then think up a counter plan to beat that. Gradually, some of their fans may even start switching sides to you in no time.
Rome was not built in a day, so they say, but keeping to these strategies would over time, yield the desired results that you want and your local business would grow in leaps and bounds.