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Why is Business Email So Important?

Your potential client will be more likely to trust you if you are using a business email.

Most people use a @Hotmail.com, @Yahoo.com, @AOL.com or similar account because it’s free and they’ve had it a long time.  

And while you may have had a happening mullet hairstyle in the 90’s, just because you got it then, doesn’t mean you should keep it now.

The idea for this post came from someone who was trying to download a piece of content from my site, and when it wouldn’t let her register because it was @hotmail.com account, she complained,  “What do you have against Hotmail?  Why should I incur yet another expense for my small business if I can get email for free?”

“First off,” I told her, “it is hardly just another expense, it is your brand.”

“But I get it, email is probably the last thing you think of when it comes to your marketing. But it shouldn’t be…”

Your customers are 9x more likely to choose a business with a domain-based email address over a free domain. 

That's Nine Times.

If you already have a business domain name, adding email to it might cost, at most, $50 more a year.

And if you don’t have your own domain stay with me...

When you look at the advantages of using your domain name for your email address, you’ll see why you cannot afford not to have one.


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