I live in a town called Provo. Ever since I moved here five years ago, I’ve noticed a funny pattern in the community of engaging certain trends in dessert venues. Several years ago, it was frozen yogurt. Next were cupcakes, then Belgian waffles (my favorite so far). These restaurants will pop up seemingly out of nowhere, and suddenly everyone you know is taking a date there on Friday night.
Recently, I’ve been noticing that Provo has begun a new trend in taste—several soda parlors have popped up around town that sell flavored drinks, cookies, candy, and so forth. Though it seems like just a trend, one of these shops has particularly stood out to me. It’s called Sodalicious, and in just the few months since it started, it’s already become wildly successful. This place has got the locals absolutely swooning.
Wouldn’t it be great if your own small business had such a dedicated fan base? It would probably help if your offered services included sugar and caffeine, but alas, real estate just doesn’t excite people like it used to. So it looks like you’re going to have to use your brain in order to get the people in your area to become loyal customers. Here are some tips that just might help you win their hearts.