Here at Webiquity, we're no strangers to the needs and requirements of today's websites. Our CEO Oliver Bigler is no different. He explains six reasons most websites will fail - and some of them may surprise you.
In the full article on MarketingProfs.com, Ollie examines the top reasons SMBs are failing online. Here's the short list of the top six:
1. Not Built Right (for Mobile Devices)
93.3% of SMB websites are not mobile-compatible and will not render successfully on mobile devices, including smartphones.
2. (Anti-)Social Media
80.5% of SMB websites have no social media links—Facebook, Twitter, Pinterest, Google+, LinkedIn, foursquare, etc.
74.7% of SMB websites lack an email link on their homepage for consumers to contact the business.
4. (Lack of) Information, Please
65.7% of SMB websites lack a form-fill option to enable consumers to request information.
5. E.T. Can't Phone Home
60% of SMB websites have no toll-free or local business phone number listed on the homepage.
6. SEO struggles
56.3% of SMB websites have no keyword info for search engine discovery.
To read the full article on MarketingProfs.com, click here. What are some other reasos SMBs are failing online? Let us know in the comments below.
About the Author
Oliver Bigler is the CEO of Webiquity and brings over 15 years of entrepreneurial experience to the table - along with a great sense of humor and mad skills in improv comedy.