Getting inside your visitors’ shoes
As an online business owner, you’re responsible to think as your visitors think. Are they getting the same type of experience they would get in a retail environment? If they’re not, then you’ve got some tweaking to do.
When it comes to showing a product to a visitor on a website, they can only see the picture and read the accompanying description—so make sure they’re good! If you’re smart and you want to go the extra mile, consider filming a short video showcasing the product. Now we’re talkin’.
Common image problems
Sorry to be so blunt, but if you’ve got bad product pictures, then you won’t make sales. Always put high quality pictures on your product pages. Below are the three most common image problems I see.
The image is too small
The product picture below is the same size whether it’s zoomed in or not. How unhelpful!
The image is blurry
Not only is this image blurry, but it also has watermarks on it. As soon as you put up a picture that’s not blurry, watch your conversions increase.
The image is too large
How do you know if the image is too large? It’s too large if a visitor has to scroll down to see the entire picture. Below is an excellent example:
Naturally, the next question I get is, “How can I get better pictures?” Below you’ll find your two best options. Pick the one that makes the most sense to you.
Option #1 – Request them
This is the preferred method for getting new pictures to place on your website. Call your supplier and express to them your dissatisfaction with the product images. Explain to them that images of bad quality don’t sell. Hopefully, you’ll be able to reach a resolution for this issue together. If not, then you need to either switch suppliers or take them yourself.
Option #2 – Take them yourself
This option is not very feasible for lots of business owners, as you’ve got to buy the product and get better pictures. If you have no photography skills, then consider hiring a photographer in your local area to do it for you.
You know what kind of results you’re currently getting on your website. To take it to the next level, you’ve got to start making tweaks, such as making sure all of your product pages have high quality images. Stay tuned for my next post where I’ll talk about your product descriptions.