Webiquity Blog

How to use Pinterest for your business

If you hop on to Pinterest, you might quickly become overwhelmed with craft tutorials and houses that look straight from a dream.  But, if you look further, you will find that Pinterest is becoming a place for businesses to market their products and company through stimulating pictures and content.

Let me emphasize this again: they market and are successful through stimulating pictures and content. Before you jump on the Pinterest wagon, assess the quality of the images and content throughout your site. You know that saying ‘don’t judge a book by it’s cover’? On Pinterest, this rule doesn’t apply. Your ‘cover’ and appearance on Pinterest must stand out and be quality. I would suggest doing your homework – what are other companies doing to market on the site? What do you find interesting and engaging on Pinterest?

Here's a few tips for keeping up with the Joneses of Pinterest and creating an 'image'  : 

  1. Think of your pinner's first. What do they want to see? What would draw them in? Maybe it's a picture of a decapitated deer? Maybe it's a spread of baked goods? Maybe it's Erin Andrews? Pin that.
  2. Fill your blog posts and articles with delicious, rich, well thought-out images that both represent your article and, simultaneously, make you tilt your head and think, 'Hey, I'd like to know more about that...'
  3. Follow other people in your industry and spy on what they do. How do they promote their articles? Are people repinning them?
  4. On the note of images...according to Curulate, images that are reddish-orange get twice as many repins than blueish images. What?!
  5. Additionally, images with multiple dominant colors get 3.25 times more repins than images with a single dominant color.
  6. And! Images without a face get 23% more repins than those images with faces. Because people on Pinterest care about personality, of course!

Next, try and create articles and tips that will save people time and money (D.I.Y.’s, more efficient ways of doing something, advice) and is related to your field and pin them. People on Pinterest are generally drawn to those kinds of tips and tricks.

Here's a few tips on creating worthwhile articles and content : 

  1. If you have an email list or heavy Facebook/Twitter following, ask 'em : what do you guys want to know? Write about it and pin it. It's likely there are others seeking the same tips and tricks, too.
  2. Be consistently awesome! If one of your pins went viral, odds are, people are going to check back again. Make sure that you consistently post good content.
  3. As aforementioned, put your pinners first. If it is between being self-promoting or delivering content that sticks, always lean towards the content.
  4. Figure out the best times to Pin. According to bitrebels.com, the best times to pin are from 2 - 4 in the afternoon, 8:00 p.m., and the wee early morning hours of midnight. Utilize these times and find your groove.
  5. Be. Authentic.

Finally, join in on the conversation and make relations through Pinterest. Follow big companies to spy on what they are doing, follow potential customers that have ‘repinned’ you, and comment and repin others whose pins pertain to your field. Don’t be shy! 

Here's a few tips on how to join in on the conversation: 

  1. Set up Pinterest alerts. Receive emails and other some such things when you get repinned or liked or gain a new follower. That way you can respond quickly! 
  2. Follow others in your area or pinners who consistently repin you.
  3. Repin others! It doesn't hurt!

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Still lost? Here's a breakdown + some Pinterest logo to get your started: 

 PINS: A pin is an image with an html usually attached that is added to Pinterest. Pins can vary from inspirational quotes to recipes to workouts to money-saving tips. When you are looking to ‘pin’ something either from your site or someone else’s, remember that people on Pinterest are generally interested in 1.) saving money or time, and 2.) learning. Try and tailor some of your content so that it is ‘pin-able’ and avoid being to shamelessly self-promoting. It's annoying. 

 BOARDS: Did your art teacher ever force you to make an ‘inspiration collage’ in middle school? A board is essentially that. Boards are groups of pins that usually have one overarching theme like ‘fashion’ or ‘D.I.Y.’ You can make boards for your products, tips, inspiration, and more.

(Here we have an example of CBS Sport's Pinterest page. They have used their boards to draw in all types of Pinners and interests from golf gear to baseball to underground basket weaving...almost.)

REPINS: A repin is sharing a ‘pin’ with the user’s followers. You can repin other people’s content onto your board if you find it interesting to you or think that your followers would dig it. 

(See how Cheri repinned an article about websites failing...onto her board 'My Sweet Husband'...? But that's besides the point.)

FOLLOWERS: Much like on Twitter and Facebook, your followers are people who willingly subject themselves to your pins and content. These are people who want your inspiration board on their timelines.

FOLLOWING: On the other hand, the people who you are following are people who you want to see. Follow businesses in your industry or people who seem to repeatedly pin things you are interested in. The people you are following should inspire you through their content. 

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So, what do you say? Get pinning! 





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