Colors, sizes, and price are some of the core ways to make sure you have a variety of products on your site. If your current supplier doesn’t offer a variety, then you’ll want to seek out new suppliers and add their products. Inevitably, the next question I get is, “How many products would be considered a good variety?”
The answer always comes down to testing, and when I say testing, I’m talking about traffic. Send traffic to your site via pay-per-click advertising and see how your current selection converts. Ideally, you should strive to have a minimum of 30 products per category, so make sure you factor that into your evaluations.
This marks the end of my 6 part series about conversions. I firmly believe that you’ll have a successful e-commerce business if you’ll apply the 7 second rule, have the right prices, have high quality images, add product reviews, have complete and full product descriptions, and supply a variety of products. Of course, it all comes down to testing it out and seeing what works for you. So what are you waiting for? It’s time to start making conversions!