Webiquity Blog

Having a Great Selection of Products

Surprisingly enough, product selection plays a big role in your ability to make sales with your e-commerce website. The fundamental reason for this is because people have different tastes, likes, needs, and interests.

Not having a good selection of products to choose from limits the number of people your site appeals to. Take a look at one of your product categories and ask yourself the following questions (as applicable):

- If someone wanted this item in white, or any other color, could they get it from me?

- If someone wanted this item in a different size, could they get it from me?

- If someone has a limited budget, can they get the item they’re looking for at the price they want?

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Adding Product Reviews

In the marketing world, there’s term that we use quite frequently – social proofWikipedia defines social proof as “a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.”

Even if you haven’t been in the marketing world long, you may already be familiar with this concept: no one wants to be the guinea pig. This is where social proof becomes important for you as a marketer and business owner. Implementing social proof into your website will dramatically increase your conversion ability because it allows your customers to feel as if they’re not guinea pigs.

Today we’re going to be talking about social proof as it relates to product reviews. If you don’t have product reviews on your site, don’t worry, as I will teach you two ethical ways of obtaining them.

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Mastering the 7-Second Rule

Increasing your conversion-ability revolves around one simple themeunderstanding the experience your visitors have with your website. The first thing people see when they visit a website is the top area. They then work their way down in an ‘F’ pattern.

What does this mean to you?

The most important messages you wish to communicate to a visitor need to be in that top area of your site, often known as the header. Today we’re going to be talking about the 7-Second Rule. This rule states that you have less than 7 seconds to help a visitor understand three things:

  • Who are you?
  • What do you sell?
  • Why should they buy from you?

I would now like to show you two good examples of websites that obey this rule.

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Making Product Descriptions Work for You

As I mentioned in Part 2, an online shopper can only base their buying decision off of what you present them. They don’t have the liberty of asking a store clerk questions about the item. They also can’t pick the item up, hold it or examine it. Part of making online purchases more like going to store is supplying good product descriptions.

Product descriptions have the ability to make or break a sale. You need to make sure that these snippets of text are working for you, rather than against you. Let’s evaluate some of the ways they can negatively affect your ability to make sales.

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Increase Your Conversion-Ability by Giving Your Images a Facelift

Last week my wife and I went on a weekend getaway to Las Vegas and, boy, did we take lots of pictures. You know the drill - you keep taking them until you get the perfect one. A perfect picture includes having your hair looking good, tummy sucked in, and eyes openand heaven help you if it turns out blurry!

So what does this have to do with increasing your conversion rates? You may have guessed it—we’re talking about the images you have on your website and how they affect sales.

Remember the last time you went shopping? You might have done some of the following:

  • picked up the item you were considering to buy
  • asked a worker some questions about the item
  • read the print on the box

Why do we do these things?

It’s because you’re about to part with your money and you want to be sure you’re making a good decision. You want to know what exactly we’re buying. Have you ever gotten home after shopping and discovered something about the product that you didn’t know? Perhaps you bought some apples that were bruised or jeans with an ugly design on the pockets. It’s always a bummer.

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How to Make the Locals Swoon: A Lesson in Small Business Marketing

I live in a town called Provo. Ever since I moved here five years ago, I’ve noticed a funny pattern in the community of engaging certain trends in dessert venues. Several years ago, it was frozen yogurt. Next were cupcakes, then Belgian waffles (my favorite so far). These restaurants will pop up seemingly out of nowhere, and suddenly everyone you know is taking a date there on Friday night.

Recently, I’ve been noticing that Provo has begun a new trend in taste—several soda parlors have popped up around town that sell flavored drinks, cookies, candy, and so forth. Though it seems like just a trend, one of these shops has particularly stood out to me. It’s called Sodalicious, and in just the few months since it started, it’s already become wildly successful. This place has got the locals absolutely swooning.

Wouldn’t it be great if your own small business had such a dedicated fan base? It would probably help if your offered services included sugar and caffeine, but alas, real estate just doesn’t excite people like it used to. So it looks like you’re going to have to use your brain in order to get the people in your area to become loyal customers. Here are some tips that just might help you win their hearts.

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Increase Your Conversion-Ability by Getting Prices Under Control

If you’re running any kind of business, what is your most important goal? For most people, it is to make sales.

In internet marketing lingo, making a sale is often called a conversion. Over the course of the next few months, I will be doing a six-part series that’s dedicated to helping you increase conversions, which means more money for you.

In today’s article, I will talk all about pricing, which is one of the six components of conversion. Without good pricing, you’ll find it hard to make sales, even when you’re sending traffic to your site via PPC.

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10 "No-Duh" Tips for Successful Online Marketing

Do you ever have those moments when you just have an epiphany that you probably should have had a long time ago? One of those moments for me was when I finally realized how the word “epitome” was pronounced—after I was already studying English at college. I think that’s a situation that the internet would call a “facepalm.”

But you know what? Even though I feel a little embarrassed knowing that I probably used the word “epitome” incorrectly at several points in my life, I’m glad that I finally made the realization that I did. Now I am free to say “epitome” with ease and grace, impressing everyone with my well-adjusted vocabulary.

But what does this have to do with you?

Well, whether you’re just starting off as a small business owner or you’ve been selling products in an online store for years, everybody needs to figure out a strategy for successful online marketing. And there are certain aspects of that which you just might miss if you’re not careful. My goal today is to make sure you know some important basics of marketing your business online—tips that might just make you say, “No duh!”

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15 Tips to Get Your Business Started on the Right Foot

Do you have a great idea for a business? Or have you just always had the entrepreneurial bug? Starting your own business is an exciting and exhilarating experience. There will be highs and,most assuredly, lows. Hopefully, we can help you avoid as many of the lows as possible. That's why we wanted to provide you with 15 steps that can help anyone looking into running their own business get out of the gate quickly and start generating cash as soon as possible! Aren’t we nice?

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How to use Pinterest for your business

If you hop on to Pinterest, you might quickly become overwhelmed with craft tutorials and houses that look straight from a dream.  But, if you look further, you will find that Pinterest is becoming a place for businesses to market their products and company through stimulating pictures and content.   

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