Several years ago, I had the awesome opportunity of taking a writing class from the sci fi/fantasy writer Brandon Sanderson.
It was fantastic. Sanderson is a master at world building, character, plot, magic, the whole package. But there is one lesson that stands out to me more than all the rest, because it’s the one lesson that can be so impossibly hard when you don’t get it right.
Making your characters likable.
At this point, I’m sure you’re wondering, “Um, what does this have to do with business? Writing fiction is most definitely NOT the same thing.” To which I say, “Ha! How wrong you are!”
Because the same rules that apply to likable characters also apply to likable businesses. And if you want to make sales, retain customers, and keep a respectable face, then you need to be likable.
There are three rules for making something likable. According to Sanderson, you need at least two out of the three in order to hit a chord with your audience. I’ll list them in order of my personal thoughts on their importance (obviously, they’re all important, but the order has to be determined somehow):